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Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia

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datacite.rightshttp://purl.org/coar/access_right/c_abf2spa
dc.audienceInvestigadoresspa
dc.contributor.authorBohorquez, José
dc.contributor.authorPérez, Kendra
dc.contributor.authorGuadrón García, Carlos Humberto
dc.coverage.spatialColombia
dc.date.accessioned2022-04-06T13:16:00Z
dc.date.available2022-04-06T13:16:00Z
dc.date.issued2021-07-21
dc.date.submitted2022-04-05
dc.description.abstractThis article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as nonparticipating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.spa
dc.format.extent8 Páginas
dc.format.mimetypeapplication/pdfspa
dc.identifier.citationGualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274spa
dc.identifier.doihttp://dx.doi.org/10.18687/LACCEI2021.1.1.274
dc.identifier.instnameUniversidad Tecnológica de Bolívarspa
dc.identifier.reponameRepositorio Universidad Tecnológica de Bolívarspa
dc.identifier.urihttps://hdl.handle.net/20.500.12585/10661
dc.language.isoengspa
dc.publisher.placeCartagena de Indiasspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subject.armarcLEMB
dc.subject.keywordsCompetitive advantagespa
dc.subject.keywordsBusiness modelspa
dc.subject.keywordsStrategic managementspa
dc.subject.keywordsStrategyspa
dc.subject.keywordsGrowthspa
dc.subject.keywordsInnovationspa
dc.titleDesign of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombiaspa
dc.typeArtículo de revistaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1spa
dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.hasversioninfo:eu-repo/semantics/restrictedAccessspa
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