Publicación: Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia
Portada
Cargando...
PDF 
FLIP Citas bibliográficas
Gestores Bibliográficos
Indexadores
Código QR
Métricas
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor
Tipo de Material
Fecha
Citación
Gualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen en español
This article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as nonparticipating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.