SIMALL: Emotional BDI Model for Customer Simulation in a Mall
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Date
2022-11-15
Authors
Valencia, Daniel S.
Serrano, Jairo E.
Gonzalez, Enrique
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Abstract
Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.
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Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall
(2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1