A collaborative EPQ inventory model for a three-echelon supply chain with multiple products considering the effect of marketing effort on demand
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Date
2020-06-01
Authors
Salas-Navarro, Katherine
Acevedo Chedid, Jaime
Florez, Whandy F.
Ospina-Mateus, Holman
Cárdenas-Barrón, Leopoldo
Sankar Sana, Shib
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Abstract
This paper presents an inventory model for a three-echelon supply
chain with multiple products and multiple members considering the demand
as an increasing function of the marketing effort. In the proposed inventory
model, a collaborative approach is studied and an analytical method is applied
to obtain the optimal production lot size and the optimal marketing effort in
order to achieve the maximum profits. Some numerical examples are illustrated
to justify the model. Moreover, a sensitivity analysis is well done in order to
analysis the effect of the changes of key parameters of inventory model on the
the maximum benefits of all members of the chain
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Katherinne Salas Navarro, Jaime Acevedo Chedid, Whady F. Florez, Holman Ospina Mateus, Leopoldo Eduardo Cárdenas-Barrón, Shib Sankar Sana. A collaborative EPQ inventory model for a three-echelon supply chain with multiple products considering the effect of marketing effort on demand. Journal of Industrial & Management Optimization, 2020, 16 (4) : 1613-1633. doi: 10.3934/jimo.2019020