Browsing by Author "Gutiérrez J.A."

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How evolving network access and network management technologies are redefining the competitive wireless markets
(2011) Beltrán F.; Gutiérrez J.A.; Melús J.L.
This paper examines some of the key problems users encounter when accessing current generation wireless networks. Using a case study of a hypothetical user, the authors explore the emerging services and the new broadband wireless network technologies necessary to carry them out. This paper analyses the issues associated with an observed trend in the industry that exposes potential changes to the long-term, rigid commercial relation between wireless providers and users: as a result of a range of evolved broadband wireless access standards and technologies, autonomic communications and policy-based management, and new pricing schemes, consumers will likely face new opportunities to enter short-term and spot contracts with the new wireless providers. This new landscape also allow multiple competing Access Providers (APs) to dynamically assign prices, and poses new and interesting challenges to the regulatory function. The paper also discusses a framework for the integration of heterogeneous technologies and management policies based on the network context that make up this emerging, hybrid wireless landscape, and describes the economic characteristics of new markets likely to arise. © 2011, IGI Global.
Prediction of RFID performance in supply chains
(2010) Soon C.B.; Gutiérrez J.A.
This paper discusses the challenges to wide-spread radio frequency identification (RFID) adoption in supply chains using the technology s-curve and the concept of buying hierarchy. A survey on RFID uptake in New Zealand is used in the discussion. We found that early adopters are faced with challenges that can be overcome by considering them early in the development stage of RFID. We look at how this set of challenges can be aligned to the development stage and proposed four issues that require early attention in order for a mass adoption to take place.
Viable business models for M-commerce: The key components
(IGI Global, 2011) Gan J.; Gutiérrez J.A.
As mobile applications increase in popularity, the issue of how to build viable business models for the m-commerce industry is becoming a clear priority for both organizations and researchers. In order to address this issue, this chapter reports on five mini cases used as a guideline, and applies the theoretical business model from Chesbrough and Rosenbloom (2002) to each of them to find out the most important components of viable business models for their m-commerce applications. The study then uses cross cases analysis as a research tool to compare and contrast each of the mini cases and to find out how the different organizations fit within the researched theoretical business model. Finally, this chapter confirms that there are 7 important components of viable business models for m-commerce which are: value proposition, market segment, value chain, profit potential, value network, competitive strategy and firm capabilities. This study also highlights the fact that the public visibility of these 7 components is uneven. Some components such as value proposition, value chain, value network and firm's capabilities are more likely to be presented in public by organizations. However, aspects such as cost structure and profit potential, market segment and competitive strategy are more likely to be hidden from the public due to their commercial sensitivity. © 2011, IGI Global.