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Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach

dc.creatorMárquez L.
dc.creatorMacea L.F.
dc.creatorSoto J.J.
dc.identifier.citationMárquez L., Macea L.F. y Soto J.J. (2019) Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach. Journal of Transport and Land Use; Vol. 12, Núm. 1; pp. 335-353
dc.description.abstractThis paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also depends on the pro-environmental attitude and the perceived convenience of each transportation alternative. We found that teachers have better pro-environmental attitudes than students and administrative staff, but senior individuals and people who own an above-average priced car have negative effects on this attitude. We concluded that in addition to car ownership, the price of a car is also a decisive factor in the willingness to change car use. On-campus parking fees were identified as a key variable for reducing car use when commuting to campus and for financing more sustainable transportation modes. This paper contributes to the literature on sustainable mobility on university campuses and is the first based on an HDC modeling approach that integrates tangible attributes and latent variables into this context. © 2019 Luis Márquez, Luis F. Macea, & Jose J. Soto.eng
dc.format.mediumRecurso electrónico
dc.publisherUniversity of Minnesota
dc.titleWillingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
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dc.rights.ccAtribución-NoComercial 4.0 Internacional
dc.identifier.instnameUniversidad Tecnológica de Bolívar
dc.identifier.reponameRepositorio UTB

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