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dc.contributor.authorPérez-Morón, James Manuel
dc.contributor.authorThoene, Ulf
dc.contributor.authorGarcía Alonso, Roberto
dc.coverage.spatialColombia
dc.date.accessioned2023-11-15T19:20:31Z
dc.date.available2023-11-15T19:20:31Z
dc.date.issued2023-10-02
dc.date.submitted2023-11-15
dc.identifier.citationPérez-Morón, J., Thoene, U. and García Alonso, R. (2023), "Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia", Management Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MRJIAM-04-2023-1407spa
dc.identifier.urihttps://hdl.handle.net/20.500.12585/12564
dc.description.abstractPurpose – This study aims to analyze the establishment of sustainable microfranchises by women victims of the conflict (WVC) entrepreneurs who suffered the consequences and impacts of the longest-running internal conflict in the Americas. Additionally, this research seeks to underscore the transformative role of women entrepreneurs-for-peace (WE4P) in a post-peace agreement society. Design/methodology/approach – This study seeks to contribute to theory building on sustainable business models (SBMs) at the base of the pyramid (BoP) theory from a single case study of the Colombian microfranchise TechOil. The theoretical sampling process guided the selection of data sources, which include semi-structured interviews, company and microfranchise donors’ reports, websites and external expert interviews to support the findings. The research adopts a framework of intro-entrepreneurship characteristics, ambiance, organization and sustainability. Findings – TechOil offers a valuable case study for understanding how the phenomenon of microfranchise as an SBM spills over the BoP and promotes gender equality. The authors also developed a new SBM typology by extending the theory inductively. Practical implications – The paper highlights WE4P and introduces microfranchises as a new SBM typology, offering insights into policy, practice, and societal transformation in post-peace agreement zones. Originality/value – The issue of WVC entrepreneurs in post-peace agreement settings remains underreviewed and under-theorized. This study’s originality lies in introducing microfranchises as a new SBM typology, emphasizing the importance of gender equality and women’s roles in sustainable development and addressing the overlooked link between entrepreneurship and peace, contributing to global applicability.spa
dc.description.abstractObjetivo – Este estudio tiene como objetivo analizar el establecimiento de micro franquicias sostenibles por parte de emprendedoras Víctimas del Conflicto (WVC, por sus siglas en ingles) que sufrieron las consecuencias e impactos del conflicto interno m as largo en América. Además, esta investigación busca resaltar el papel transformador de las mujeres emprendedoras por la paz (WE4P) en una sociedad posterior a un acuerdo de paz. Diseño/metodología/enfoque – Este estudio busca contribuir a la construcción de teoría sobre modelos de negocios sostenibles - SBM según la teoría de la Base de la Pirámide - BoP a partir de un estudio de caso único de la microfranquicia colombiana TechOil. El proceso de muestreo teórico guio la selección de fuentes de datos, que incluyen entrevistas semiestructuradas, informes de la empresa y donantes de microfranquicias, sitios web y entrevistas con expertos externos para respaldar los hallazgos. La investigación adopta un marco de características introemprendedoras, ambiente, organización y sostenibilidad. Hallazgos – TechOil ofrece un valioso estudio de caso para comprender como el fenómeno de la microfranquicia como SBM se extiende más allá de la BoP y promueve la igualdad de género. Los autores también desarrollaron una nueva tipología de SBM al extender la teoría de manera inductiva. Implicaciones – El artículo destaca a las WE4P e introduce las microfranquicias como una nueva tipología de SBM, ofreciendo ideas sobre política, practica y transformación social en zonas posteriores a un acuerdo de paz. Originalidad – El tema de las emprendedoras WVC en contextos posteriores a un acuerdo de paz sigue siendo poco estudiado y teorizado. La originalidad de este artículo radica en introducir las microfranquicias como una nueva tipología de SBM, enfatizando la importancia de la igualdad de g enero y el papel de las mujeres en el desarrollo sostenible, y abordando el vínculo pasado por alto entre el emprendimiento y la paz, contribuyendo a la aplicabilidad global.spa
dc.description.abstractObjetivo – Este estudo tem como objetivo analisar o estabelecimento de microfranquias sustentáveis por empreendedoras Vítimas do Conflito (WVC) que sofreram as consequências e impactos do conflito interno mais longo das Américas. Al em disso, esta pesquisa busca destacar o papel transformador das mulheres empreendedoras pela paz (WE4P) em uma sociedade p os-acordo de paz. Desenho/metodologia/abordagem – Este estudo busca contribuir para a construção de teoria sobre modelos de negócios sustentáveis - SBM segundo a teoria da Base da Pirâmide - BoP a partir de um estudo de caso único da microfranquia colombiana TechOil. O processo de amostragem teórica orientou a seleção de fontes de dados, que incluem entrevistas semiestruturadas, relatórios da empresa e doadores de microfranquias, sites e entrevistas com especialistas externos para respaldar os achados. A pesquisa adota um quadro de características introempreendedoras, ambiente, organização e sustentabilidade. Achados – A TechOil oferece um valioso estudo de caso para entender como o fenômeno da microfranquia como SBM se estende além da BoP e promove a igualdade de gênero. Os autores também desenvolveram uma nova tipologia de SBM ao estender a teoria de forma indutiva. Implicações – O artigo destaca as WE4P e introduz as microfranquias como uma nova tipologia de SBM, oferecendo insights sobre política, prática e transformação social em zonas p os-acordo de paz. Originalidade – O tema das empreendedoras WVC em contextos p os-acordo de paz ainda e pouco estudado e pouco teorizado. A originalidade deste artigo reside em introduzir as microfranquias como uma nova tipologia de SBM, enfatizando a importância da igualdade de gênero e o papel das mulheres no desenvolvimento sustentável, e abordando o elo negligenciado entre empreendedorismo e paz, contribuindo para a aplicabilidade globalspa
dc.description.sponsorshipMinisterio de Ciencia, Tecnología e Innovación Colombiaspa
dc.format.extent19 páginas
dc.format.mimetypeapplication/pdfspa
dc.language.isoengspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceManagement Research. The Journal of the IberoAmerican Academy of Managementspa
dc.titleSustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombiaspa
dc.title.alternativeSostenibilidad y emprendimiento femenino a trav es de nuevos modelos de negocio: el caso de las microfranquicias en la colombia post-acuerdo de pazspa
dc.title.alternativeSustentabilidade e empreendedorismo feminino através de novos modelos de negócios: o caso das microfranquias na colômbia pós-acordo de pazspa
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datacite.rightshttp://purl.org/coar/access_right/c_14cbspa
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dc.type.driverinfo:eu-repo/semantics/articlespa
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dc.identifier.doi10.1108/MRJIAM-04-2023-1407
dc.subject.keywordsSustainable Entrepreneurshipspa
dc.subject.keywordsEntrepreneurship for Peacespa
dc.subject.keywordsColombiaspa
dc.subject.keywordsMicrofranchisespa
dc.subject.keywordsWomen Entrepreneurshipspa
dc.subject.keywordsBase of the pyramidspa
dc.subject.keywordsEmprendimiento Sosteniblespa
dc.subject.keywordsEmprendimiento por la Pazspa
dc.subject.keywordsMicrofranquiciaspa
dc.subject.keywordsEmprendimiento Femeninospa
dc.subject.keywordsColombiaspa
dc.subject.keywordsAmérica Latinaspa
dc.subject.keywordsBase de la Pirámidespa
dc.subject.keywordsEmpreendedorismo Sustentávelspa
dc.subject.keywordsEmpreendedorismo pela Pazspa
dc.subject.keywordsMicrofranquiaspa
dc.subject.keywordsEmpreendedorismo Femininospa
dc.subject.keywordsColômbiaspa
dc.subject.keywordsAmérica Latinaspa
dc.subject.keywordsBase da Pirâmidespa
dc.rights.accessrightsinfo:eu-repo/semantics/closedAccessspa
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.identifier.instnameUniversidad Tecnológica de Bolívarspa
dc.identifier.reponameRepositorio Universidad Tecnológica de Bolívarspa
dc.publisher.placeCartagena de Indiasspa
dc.subject.armarcTesauro UNESCO
dc.subject.armarcLEMB
dc.type.spahttp://purl.org/coar/resource_type/c_2df8fbb1spa
dc.audiencePúblico generalspa
dc.publisher.sedeCampus Tecnológicospa
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dc.publisher.disciplineAdministración de Empresasspa


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Universidad Tecnológica de Bolívar - 2017 Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional. Resolución No 961 del 26 de octubre de 1970 a través de la cual la Gobernación de Bolívar otorga la Personería Jurídica a la Universidad Tecnológica de Bolívar.