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SIMALL: Emotional BDI Model for Customer Simulation in a Mall

dc.contributor.authorValencia, Daniel S.
dc.contributor.authorSerrano, Jairo E.
dc.contributor.authorGonzalez, Enrique
dc.date.accessioned2023-07-19T21:16:40Z
dc.date.available2023-07-19T21:16:40Z
dc.date.issued2022-11-15
dc.date.submitted2023-07
dc.identifier.citationValencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1spa
dc.identifier.urihttps://hdl.handle.net/20.500.12585/12179
dc.description.abstractModeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.spa
dc.format.extent16 páginas
dc.format.mimetypeapplication/pdfspa
dc.language.isoengspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.sourceCommunications in Computer and Information Science - Vol. 1594 (2022)spa
dc.titleSIMALL: Emotional BDI Model for Customer Simulation in a Mallspa
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datacite.rightshttp://purl.org/coar/access_right/c_abf2spa
oaire.versionhttp://purl.org/coar/version/c_b1a7d7d4d402bccespa
dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.hasversioninfo:eu-repo/semantics/draftspa
dc.identifier.doi10.1007/978-3-031-19951-6_1
dc.subject.keywordsAgent-based simulatorspa
dc.subject.keywordsCustomer simulationspa
dc.subject.keywordsEmotional BDIspa
dc.subject.keywordsMall simulationspa
dc.subject.keywordsPurchasing intentionspa
dc.subject.keywordsShopping centersspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.identifier.instnameUniversidad Tecnológica de Bolívarspa
dc.identifier.reponameRepositorio Universidad Tecnológica de Bolívarspa
dc.publisher.placeCartagena de Indiasspa
dc.type.spahttp://purl.org/coar/resource_type/c_6501spa
oaire.resourcetypehttp://purl.org/coar/resource_type/c_2df8fbb1spa


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Universidad Tecnológica de Bolívar - 2017 Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional. Resolución No 961 del 26 de octubre de 1970 a través de la cual la Gobernación de Bolívar otorga la Personería Jurídica a la Universidad Tecnológica de Bolívar.