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SIMALL: Emotional BDI Model for Customer Simulation in a Mall
dc.contributor.author | Valencia, Daniel S. | |
dc.contributor.author | Serrano, Jairo E. | |
dc.contributor.author | Gonzalez, Enrique | |
dc.date.accessioned | 2023-07-19T21:16:40Z | |
dc.date.available | 2023-07-19T21:16:40Z | |
dc.date.issued | 2022-11-15 | |
dc.date.submitted | 2023-07 | |
dc.identifier.citation | Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1 | spa |
dc.identifier.uri | https://hdl.handle.net/20.500.12585/12179 | |
dc.description.abstract | Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG. | spa |
dc.format.extent | 16 páginas | |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | eng | spa |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.source | Communications in Computer and Information Science - Vol. 1594 (2022) | spa |
dc.title | SIMALL: Emotional BDI Model for Customer Simulation in a Mall | spa |
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datacite.rights | http://purl.org/coar/access_right/c_abf2 | spa |
oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
dc.type.driver | info:eu-repo/semantics/article | spa |
dc.type.hasversion | info:eu-repo/semantics/draft | spa |
dc.identifier.doi | 10.1007/978-3-031-19951-6_1 | |
dc.subject.keywords | Agent-based simulator | spa |
dc.subject.keywords | Customer simulation | spa |
dc.subject.keywords | Emotional BDI | spa |
dc.subject.keywords | Mall simulation | spa |
dc.subject.keywords | Purchasing intention | spa |
dc.subject.keywords | Shopping centers | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.rights.cc | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.identifier.instname | Universidad Tecnológica de Bolívar | spa |
dc.identifier.reponame | Repositorio Universidad Tecnológica de Bolívar | spa |
dc.publisher.place | Cartagena de Indias | spa |
dc.type.spa | http://purl.org/coar/resource_type/c_6501 | spa |
oaire.resourcetype | http://purl.org/coar/resource_type/c_2df8fbb1 | spa |
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