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Design of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombia

dc.contributor.authorGualdrón, Carlos
dc.contributor.authorBohorquez, José
dc.contributor.authorPerez, Kendra
dc.coverage.spatialColombia
dc.date.accessioned2022-04-06T13:16:00Z
dc.date.available2022-04-06T13:16:00Z
dc.date.issued2021-07-21
dc.date.submitted2022-04-05
dc.identifier.citationGualdrón, Carlos, Bohorquez, José, Perez, Kendra. 19 th LACCEI International Multi-Conference for Engineering, Education, and Technology: “Prospective and trends in technology and skills for sustainable social development" "Leveraging emerging technologies to construct the future", Buenos Aires -Argentina, July 21-23, 2021. http://dx.doi.org/10.18687/LACCEI2021.1.1.274spa
dc.identifier.urihttps://hdl.handle.net/20.500.12585/10661
dc.description.abstractThis article presents a proposal for the competitive advantage and strategic plan to boost the growth of the microenterprise Chepas Franciscanas S.A.S, located in Carmen de Bolívar, this was carried out on the basis of descriptive research, through a qualitative approach combining induction and analysis methods. Instruments such as nonparticipating direct observation, internal, external factor workshops, values and principles, virtual interviews, tools such as SWOT, POAM and PCI analysis, Porter's 5 forces, strategic map and Balanced Scorecard tool were used to obtain the required information.spa
dc.format.extent8 Páginas
dc.format.mimetypeapplication/pdfspa
dc.language.isoengspa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.titleDesign of the competitive advantage & strategic plan for the microenterprise chepas Franciscanas in Bolívar-Colombiaspa
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dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.hasversioninfo:eu-repo/semantics/restrictedAccessspa
dc.identifier.doihttp://dx.doi.org/10.18687/LACCEI2021.1.1.274
dc.subject.keywordsCompetitive advantagespa
dc.subject.keywordsBusiness modelspa
dc.subject.keywordsStrategic managementspa
dc.subject.keywordsStrategyspa
dc.subject.keywordsGrowthspa
dc.subject.keywordsInnovationspa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.ccAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.identifier.instnameUniversidad Tecnológica de Bolívarspa
dc.identifier.reponameRepositorio Universidad Tecnológica de Bolívarspa
dc.publisher.placeCartagena de Indiasspa
dc.subject.armarcLEMB
dc.type.spahttp://purl.org/coar/resource_type/c_2df8fbb1spa
dc.audienceInvestigadoresspa
oaire.resourcetypehttp://purl.org/coar/resource_type/c_2df8fbb1spa


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Universidad Tecnológica de Bolívar - 2017 Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional. Resolución No 961 del 26 de octubre de 1970 a través de la cual la Gobernación de Bolívar otorga la Personería Jurídica a la Universidad Tecnológica de Bolívar.