Now showing items 1-1 of 1

    • Quality differentiation with flavors: Demand estimation of unobserved attributes 

      McCluskey J.J.; Toro-González D.; Karina Gallardo R.; Yan J. (Walter de Gruyter GmbH, 2013)
      This article estimates the demand for mint-flavored gum products using grocery store sales data and accounting for consumers' valuation of quality. Unobserved product attributes, such as flavor quality, are important ...